Open notebook with handwritten notes, pen resting on the pages, on a wooden desk. To the right, a white mug, a glass of tea, and a vase with pink and purple flowers. In the background, a laptop displaying a blurred social media webpage, and a window showing trees and an outdoor scene.

Coaching

You’re the one everyone comes to.

Where do you go?

What this is

See what you can’t see alone.

You're a strong leader. That doesn't mean you can see everything, and the higher you go, the fewer people there are who will tell you the truth. Blind spots aren't a failure of talent. They're a fact of the vantage point.

Coaching is a place to think clearly, get honest with yourself, and lead in a way that actually fits who you are. Together we uncover the patterns, assumptions, and habits shaping how you lead, then turn that insight into action you can use on Monday morning.

The same lens, pointed inward.

The way I read a room, I'll help you read yourself. We look clearly at what's really going on, then shape what matters most. It's the work Sono does with teams, in a one-to-one form, tailored to your context rather than run from a template.

This isn't advice from the sidelines. It's a genuine thinking partner: someone in your corner who asks the sharper question, holds the mirror steady, and helps you move.

Who it’s for

Coaching with me tends to fit if you’re:

Stepping into a new role or a bigger scope than you’ve held before
Navigating change, ambiguity, or rising complexity
Working to strengthen your communication, influence, or executive presence
Managing hard team dynamics, conflict, or stakeholder relationships
Looking to close the gap between your values, your leadership style, and your day-to-day
Investing in emerging or senior leaders across your organization

As AI and automation reshape work, human capability becomes more valuable, not less. The World Economic Forum's Future of Jobs Report 2025 places skills like resilience, empathy, self-awareness, and social influence among the most important capabilities for the workforce ahead.

Emotional intelligence sits at the center of all of them. It shapes how you communicate, handle pressure, build trust, and lead people through change. I trained through Co-Active, I'm a certified EQ-i 2.0 and EQ 360 practitioner, and I've keynoted on emotional intelligence at Amazon. Every engagement builds EQ as a practice you strengthen over time, with the EQ-i 2.0 and EQ 360 assessments available as an optional add-on for leaders who want a deeper read.

Grounded in emotional intelligence

Certification badge for MHS Beyond Assessments EQ-i 2.0, indicating it is certified.

Coaching for teams and organizations

Coaching works on its own, and it works alongside the rest. Organizations often pair it with facilitation or a broader culture engagement, so leaders have real support as they put new skills to work in the moments that count. Bring me in for one leader or for a group. Either way, learning turns into behavior that lasts.

Contact for group rates →

Coaching with Sono

A smiling woman with blonde, curly hair sitting inside a cozy living room on a beige couch. She is wearing a black blazer and colorful patterned pants. There are decorative pillows behind her and a piece of modern art on the wall in the background.

The clearest sign is the feeling that brought you this far down the page. If you're carrying something you don't have anywhere else to put, that's usually the moment. We'll use a discovery call to figure out together whether it's a fit.
Sessions are typically 60 minutes, scheduled weekly, biweekly, or monthly. Most people work with me over several months, long enough to build momentum, practice new approaches, and make change that holds.
I bring the strategist's view and the coach's presence in the same room. With years leading culture and employee experience at organizations like Amazon Web Services and Autodesk, I understand the systems you're operating inside, not just the leadership in front of me. Every engagement is shaped around your context, strengths, and goals.
Coaching typically begins as a three-month engagement, starting at $2,500 CAD, and includes a personalized EQ-i report and debrief (valued at $500). Every engagement is tailored, and most people choose a package that unfolds over several months. A limited number of reduced-rate spaces are held open each year, and we'll design the right fit together on your discovery call.
Book a discovery call below, or reach out through the Contact page. We'll talk through your goals, what's getting in the way, and what success would look like, then decide together whether coaching is the right next step.

Book a discovery call →

"Caitlin evolved my understanding of work-life harmony and creativity in the workplace. With the foundational path she set me on, I have watched my confidence and career ambitions transform.”

—Rohini, Technology Leader, Global Technology Company
“Caitlin has helped me through significant change in my life. I've found it easy to communicate honestly with her. Her guidance inspires something in me I'll continue to nurture.”

—Lonnie, Retail Leader, B2C Operations
"My coaching with Caitlin has allowed me to take a step back from my hectic life and reflect on not just my actions and choices, but mindset. It's been very effective and helpful."

—Yoshi, Executive Coach & Product Advisor

Let’s explore what’s possible.

Whether you're investing in your own growth or developing leaders across your team, it starts with one honest conversation about where you are and where you want to go.